 | Word-of-mouse marketing
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Should social networking sites be part of your marketing plan? Renata Mathewson says yes. |
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 | Money to Grow
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The major banks have started “relating”. One is even “thinking like a business owner”. Kevin Kevany reports on the SME venture finance market and reveals that establishment sources are fighting back “to beat the angels”. |
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 | Shifting the payroll parameters
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Payroll issues continue to create headaches for many business owner-managers – but new methods of payroll delivery are providing some welcome relief. Glenn Baker reviews the payroll systems and services market. |
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 | Check First, invest second
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Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas. |
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 | In case of theft
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Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses. |
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 | Attract & Engage: Lessons on e-commerce marketing
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Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention. |
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 | Softening the blow
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Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management. |
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 | Business friendly & good to grow
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How do you track down an accounting solution that meets the needs of your business? How do you find flexible, affordable software your business can grow with? Glenn Baker seeks answers from New Zealand’s leading solution providers. |
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