NZBusiness May 2009

FEATURES:

REACHING OUT

Reach Me is a unique multi-marketing business connecting products to people through the sampling platform. Patricia Moore talks to its creator.

THE MYTH OF THE BACKYARD VISIONARY

Kiwi entrepreneurs and innovators often have great ideas and tremendous personal energy, but no idea how to turn their ideas into sustainable businesses. The Britten Motorcycle Company was a classic example. By Fraser Scott.

COVER STORY: SMART MARKETERS: IN BUSINESS & LOVING IT!

Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics extremely well. On the eve of the marketing-focused Bizzone Business Expos, Ruth Le Pla meets those walking the talk.

AUCKLAND BIZZONE BUSINESS EXPO GUIDE

A full preview of this month’s 2009 Bizzone Business Expo, the National Bank Seminar Series and the Vero Excellence in Business Support Awards.

SHARPENING YOUR BRAND

A recession is the perfect laboratory in which to polish your brand and make it really stand out. Kevin Kevany has advice from the brand marketing experts.

DRIVING YOUR DOLLARS FURTHER

As business times get tougher one of the first areas to come under cost scrutiny is the company vehicle fleet. Glenn Baker looks at how companies are extracting more value from their vehicle leases.

LESSONS ON BUSINESS TRAVEL

How can business travel be streamlined in order to gain maximum business benefit whilst protecting the bottom line? Vikki Bland reports.