NZB July 2005

16 Cover story: The tug-o-war
for business voters

What are the political parties promising the SME sector in the run-up to the election?Do compliance-burdened business voters even listen? By Mark Peart

22 A cool change

Exporters are feeling the pressure of the sustained exchange rate and shortage of skilled labour. What’s the best tack in the face of such market uncertainty?

By editor Glenn Baker.

28 The cradle is her catwalk

What started as an informal little home based business has now sprouted into a very substantial export business for Jane McAllister. By Patricia Moore.

31 The Small Business Expo

Featuring more than 100 exhibitors, this month’s Small Business Expo gives the busy small business owner a chance to see and experience a wide range of services and products under one roof. A special pull-out guide.

37 Marketing demystified

Looking to unravel the marketing puzzle?
Yvonne Carter offers some insight on how to
put all the marketing pieces together, and it
all starts with planning.

42 My premises…my palace

Carlene du Toit presents the case for and against owning your own business premises, and reviews the Auckland commercial property market.

50 Invisible connections

The war of the wireless worlds is raging, with the major contenders vying for the hearts of New Zealand business owners. Vikki Bland reports from the frontline.