SHARPENING YOUR BRAND

A recession is the perfect laboratory in which to polish your brand and make it really stand out. Kevin Kevany has advice from the brand marketing experts.

LESSONS ON BUSINESS TRAVEL

The world may be in a recession, but business people still need to travel. How can business travel be streamlined in order to gain maximum business benefit whilst protecting the bottom line? This report by Vikki Bland.

Smart Marketers: In Business and Loving it

Successful marketing in a flat economy is all about thinking smarter than your competition, as well as executing the marketing basics extremely well. Ruth Le Pla meets those walking the talk.

HOW TO OPTIMISE YOUR REFERRAL PROGRAMME

Key factors to consider whether you are a referrer or a referror. By Ashley Wong.

FORTUNE FAVOURS THE BOLD

Patricia Moore provides a snapshot of New Zealand’s biotechnology industry and a glimpse of its potential through the work of one investment fund and a go-ahead biotech company.

STEERING THE WAY CLEAR

It takes sound leadership to successfully steer enterprises through the current stormy economic waters. Kevin Kevany looks at leadership skills and principles, and who’s teaching them.