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The Magazine for Owner-Managers



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NZ Business Publisher Finalist in Business Support Awards 
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Marketing demystified 

Looking to unravel the marketing puzzle? Yvonne Carter offers some insight on how to put all the marketing pieces together, and it all starts with planning.

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Having one's corporate cake 

Peter Owens goes to Queenstown and discovers a gift of appreciation that can
put the icing on a healthy business partnership.

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The tug-of-war for business voters 

Business owners and managers make up a sizeable chunk of voters – so what are the political parties promising the SME sector in the run-up to the election? Do compliance-burdened business voters even listen? Mark Peart reports.

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Where the grass grows greener 

The Waikato region, traditionally known for its thriving dairy industry, has leveraged that heritage to become the research and innovation capital of New Zealand – a region with world-class capabilities. Editor Glenn Baker reports.

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Love makes your business go round 

If you’ve got a flair for business and your partner backing you, you’ll come out on top no matter what. A lack of funds, a new country, cultural and language barriers – it’s all just grist to the mill for these determined new Kiwi entrepreneurs, as Carlene du Toit discovered.

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