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Becoming customer Centric - CRM Systems 

Patricia Moore looks at the latest thinking in CRM technology, and how, when linked with sound strategies, it can enhance the experiences customers have with your business.

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IT a Journey - Safe and Sound 

Is your data and computer system secure? Adrenalin Publishing’s Cathy Parker presents part four of a small business IT journey.

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Playing by the rules 

New Zealand businesses generally rate highly when it comes to ethical conduct. But that’s not to say there are ‘rotten apples’ who occasionally push the boundaries. They do so at their peril, as editor Glenn Baker reports.

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Courage Under Fire 
Eight Kiwi entrepeneurs who've battled against the market encumbents in true David and Goliath style ... and triumphed!

You couldn’t find a more diverse bunch of business people if you tried. There’s the vehicle importer, the telco service pioneers, a couple of mountaineers with a passion, and three guys ‘hell-bent’ on revolutionising the takeaway pizza industry. more
 
Employment Matters 
Some key areas of employment law can catch employers out, often with expensive consequences. Mike Gould of Gibson Sheat spells it out in plain language. more
 
No Train No Gain 
Many smaller business are lagging behind technology advances, and failing to keep staff up to speed. As Vikki Bland reports, it''s time to get heads out of the sand.

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