Word-of-mouse marketing

Should social networking sites be part of your marketing plan? Renata Mathewson says yes.

Shifting the payroll parameters

Payroll issues continue to create headaches for many business owner-managers – but new methods of payroll delivery are providing some welcome relief. Glenn Baker reviews the payroll systems and services market.

Attract & Engage: Lessons on e-commerce marketing

Like any marketing strategy – the role of online marketing is to bring in new customers and keep them coming back for more. Glenn Baker checks out the rules of engagement and retention.

In case of theft

Internal theft/fraud is now classed as amongst the country’s fastest-growing crime-forms. Kevin Kevany looks at the latest tactics and technologies for deterring theft from businesses.

Check First, invest second

Elena Szentivanyi explores why it’s so crucial to thoroughly research the availability and suitability of your trade mark as a precursor to anything else – and not limit the search to New Zealand if you want to take your brand overseas.

Softening the blow

Risk management is about running faster – not simply dodging potholes. Kevin Kevany reviews the latest thinking in business risk management.